Instagram by the numbers now

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πŸ‘‰ 1,000,000,000: registered users on Instagram = population of the entire American continent and 200M more than inhabitants of the entire Europe.

πŸ‘‰ 33%: of the Instagram audience are millennials, being 34 the most common age

πŸ‘‰ 1 of 5: the minutes that a person surfs on the internet are spent on Instagram and Facebook πŸ‘‡πŸΌ

πŸ‘‰ 500M: users use stories daily

πŸ‘‰ 4.2k. M: daily likes

πŸ‘‰ 25 M: registered businesses

πŸ‘‰ 130 M: daily clicks on Shopping Posts

πŸ‘‰ 70 % of people bough something online in the past month, 55% did it through Social Media

πŸ‘‰ + 66% discover new products online via Social Media over the past 4 years

πŸ‘‰ + 57 % are shopping online more often since the pandemic