Instagram by the numbers now

👉 1,000,000,000: registered users on Instagram = population of the entire American continent and 200M more than inhabitants of the entire Europe.

👉 33%: of the Instagram audience are millennials, being 34 the most common age

👉 1 of 5: the minutes that a person surfs on the internet are spent on Instagram and Facebook 👇🏼

👉 500M: users use stories daily

👉 4.2k. M: daily likes

👉 25 M: registered businesses

👉 130 M: daily clicks on Shopping Posts

👉 70 % of people bough something online in the past month, 55% did it through Social Media

👉 + 66% discover new products online via Social Media over the past 4 years

👉 + 57 % are shopping online more often since the pandemic